The Data Journey Manifesto – Read The 22 Principles

After working for years with many data analytic teams using different technologies, we’ve come to believe that reducing errors and defects in the insight production process is the key to success. We’ve been shamed and blamed by our customers for problems with the data we did not cause, trapped with existing data processes we don’t understand, and sat in dread every morning, waiting for something to break in our data, reports, models, or other customer deliverables. We are tired of the stress and wasted productivity needed to find problems deep within the system. We want a method that enables us to observe our data’s complicated paths to avoid problems and errors, and customer frustration.